Thanks for your honest comment! Indeed this may very well be a non-existent problem, but in this case we may have to agree to disagree. I do know many scientists who embrace what I have set out and illustrated as a mindset (rather than a solution…), and succeed they do! In my humble opinion “real scientists” do see the gap that exists between them and “the business” and address it proactively, rather than hide themselves behind the belief that it’s a “fake problem”? Hope that, one day, you too will see my point.